Research for Objective Subject for the City of Oakland
Oakland’s official city website receives 100,000 unique visits per month with about 35% of those from mobile devices.
When Oakland residents needed to access services online, city agencies appeared scattered, leaving residents confused and unable to find the services they were looking for. A need emerged; to have a more unified and honest representation of Oakland's identity.
Process & Outcomes
The research process involved an in-depth qualitative analysis of the narratives, themes, and characteristics that make up the city of Oakland. My work included planning and conducting research sprints through in-person interviews to effectively convey Oakland’s history and personality. Interviews were scheduled through community based organizations and/or at public events. The content of this research was used to develop a visual style guide and a beta city website.